THE COLDPLAY SCANDAL.
The recent scandal we all have been seeing on the Internet, where the CEO of a company was caught cheating on camera, in Coldplay’s concert. The video had created a literal Havoc on the internet. The original video has gotten 150 million views. It was trending on tiktok for more than a week, a great source of entertainment.
But as much as people enjoyed their flustered state, hiding from camera, It Did destroy the life many people related to those two people, the spouses, children, people at their work place But you maybe thinking Afifa this was supposed to be a marketing Newsletter not a News broadcasting Email. And let me tell you it is related to the marketing I will just get there in a second.
Amidst this havoc, some marketing geniuses did launch their marketing campaigns. This type of marketing is called ‘moment marketing’ or ‘reactive marketing’ where the marketers leverages the recent events to boost visibility and show themselves on the user’s radar. Some companies participated in this controversy like:
Ikea Singapore, Shared an image of two stuffed animals, captioning “HR approved” trying to trend-jack the situation.
An Airline “ Royal Jordanian” also cashed the situation, in their ad campaign they said:
“There’s a CEO vacancy in the USA.
But HR is off.
Hand in your CV in person. ✈️📄
Fly to the USA from JD499 🇺🇸#RoyalJordanian”
Subtly hinting towards the recent tension, they advertised their airline, As the CEO of the company has resigned after the scandal, they are urging their customers to drop their CV for the empty position in replacement of the resigned CEO. Which is clever.
Many other Companies like Tesla, AirAsia, Hulu, Netflix and others have jumped on trend-jacking.
The public has a mixed response to these marketing Campaigns, some people are enjoying and loving the creativity of the companies but some people are offended by the lack of effort in the campaigns. For example the AirAsia’s ":
“If you want to disappear we’ve got the flights.” its petty, I know and netizen also think the same.
and finally to conclude this The people in that video? They aren’t punchlines. They’re humans, with families, jobs, and consequences.
We don’t glorify scandals here, we learn from them.
The takeaway isn’t “go viral at any cost.”
It’s: know how to move when attention moves.
And always move with intention.
signing out with love,
Afifa ☺
Until next time,
Sundays and socials with Afifa.